Nowadays, Self- medication has become rampant in the society. This has proved to be deleterious not only to individual health but also to the health of society as a whole. In India, this menace is observed equally in all strata of society, underlining gravity and seriousness of the concern. Indiscriminate use of drugs, especially antibiotics may lead to resistance. Besides adding disease burden on patients, at times, it may prove fatal.
We, at Mascon Healthcare have set a crusade to fight against this malpractice. For the first time in India, We have designed a special campaign called “Trust Your Doctor” through effective & consistent means of approaching mass patients i.e FM radio.
This campaign will provide MASCON a platform to spread patient education to eliminate self-medication practice and contribute to the social cause in different regional languages.